Customer Relationship Management (or CRM) is a phrase that describes how your business interacts with your customers. Most people think of CRM as a system to capture information about your customers. However, that is only part of the picture. CRM involves using technology to gather the intelligence you need to provide improved support and services to your customers.
Developing a CRM strategy is an investment of your time that will be beneficial over the long-term. Creating
a strategy allows you to set a direction for your CRM initiatives and ensures that your investments are targeted
to foster stronger relations with your customers. Through this process, you may be able to identify a subset of your client base where you would like to focus your efforts. Your CRM strategy should also define the goals of your business’ engagement with current and future customers to maximize sales, profit and long-term growth.
One place to store all customer information means your conversations are always personal, relevant, and up to date.
With technology like smartphones and tablets becoming more popular, customers are increasingly online at all times of the day.
A wealth of information about customers, sales trends and other relevant information affecting the business is becoming available through advanced CRM systems.
Customers are bombarded with brands and choice. If businesses want to attract and retain customers they need to do more than just deliver information